FairPrice Finest Punggol Digital District: Inside the World’s First AI-Powered Supermarket
FairPrice Group has unveiled the world’s first hyperpersonalised AI-powered supermarket at Punggol Digital District, setting a new benchmark for the future of retail in Singapore. This flagship outlet, part of the Store of Tomorrow programme, blends cutting-edge technologies with everyday grocery shopping to create seamless, personalised, and sustainable experiences for both customers and staff.
At the heart of this innovation are Smart Carts that guide shoppers through aisles, highlight promotions, and enable scan-and-go checkout. Generative AI shopping assistants provide personalised health supplement recommendations via Unity Recommender and curated wine suggestions through the Digital Wine Sommelier. The Endless Aisle concept extends choices beyond store shelves by linking physical and online shopping, while automated discounts ensure seniors and other eligible groups enjoy benefits instantly without extra steps.
Beyond customer convenience, FairPrice Finest Punggol Digital District transforms store operations. Vision AI leverages CCTV to optimise checkout queues, restocking, and safety, while Grocer Genie streamlines staff tasks through intelligent assignments and real-time alerts. Digital price cards eliminate the need for paper labels, contributing to sustainability efforts.
This innovation hub, located in Singapore’s “silicon valley,” is more than a retail space. It is a live testbed for over 20 digital solutions launched annually, designed to enhance efficiency, empower frontline workers, and deliver value to over a million daily customer engagements. With its collaboration with Google Cloud, FairPrice Group is charting the path toward a smarter, easier, and greener future of shopping.
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