FairPrice Xtra is redefining the grocery experience with the launch of Xtra Lab at Jurong Point — a bold, first-of-its-kind retail concept that transforms everyday shopping into an immersive journey through Asia's most exciting and viral food trends.
Far more than a place to restock your pantry, Xtra Lab is designed for the adventurous food lover — someone who thrives on discovering what's new, trending, and worth talking about. This innovative store-within-a-store brings together heritage flavours, social media sensations, and exclusive first-to-Singapore launches, creating a dynamic space that rewards exploration at every turn.
At the heart of Xtra Lab is its debut concept, 霸霸店 (Bà Bà Diàn) — a vibrant celebration of the Best of Asia, with a particular spotlight on China. Shoppers can browse over 600 products, including a wide selection of new and exclusive items spanning iconic heritage dishes to the latest viral snacks taking the region by storm.
Among the most anticipated highlights is the exclusive Singapore launch of Quan Ju De's frozen ready-to-eat Peking Duck — available outside mainland China for the very first time. Celebrated for its signature crisp skin and tender meat, this legendary dish now brings restaurant-quality cuisine to your home kitchen. Complementing this launch is a carefully curated selection of viral favourites developed in partnership with Dingdong Fresh and Hong Xin Da, featuring crowd-pleasers such as Mala Grilled Fish, Mala Crayfish, and a range of popular functional beverages making waves across the region.
Beyond the food itself, Xtra Lab is an experience in its own right. Visually striking product displays, Instagram-worthy desserts, and artisanal cakes make it as much a destination for discovery as it is for shopping. Whether you're on the hunt for your next food obsession or simply browsing for fresh inspiration, there is always something new waiting to be found.
Catch live showcases by Michelin-starred Master Chefs, customise your perfect bowl at the DIY Noodles Bar, or explore 12 exclusive sampling booths.
Live Cooking Demo By Master Chefs
Join Chef Alam Chen and Chef Lin Sheng for an exclusive live demonstration as they transform premium Haday ingredients into gourmet masterpieces. Experience firsthand the techniques behind authentic Minnan and Min flavours, and discover how to recreate world-class delicacies in your own kitchen.
Master Chef Alam Chen - Registered Senior Master of Chinese Cuisine and former BRICS Summit Gala Dinner Executive Chef, specialising in authentic Minnan flavours.
Master Chef Lin Sheng - A two-Michelin-starred Executive Chef and China Golden Chef Award winner with 25 years of mastery in authentic Min cuisine.
Explore 12 Exclusive Sampling Booths
Savour the best of China at FairPrice Xtra through an immersive showcase of 12 exclusive sampling booths.
From the legendary Peking Duck of Quan Ju De to the viral social media sensations of Genki Forest and Baicaowei, the booths have curated this season’s best-in-Asia culinary discoveries just for you.
