7-Eleven Singapore has launched the Hello Kitty Trilling Debut Series Moetch Cutie, a new exclusive collectible lipstick available in stores now.
Priced at $11.90 each, each piece is designed to look like a realistic miniature lipstick at 7cm tall, compact enough to carry around or display. The twist mechanic is the main draw — open the cap to reveal a 2cm Hello Kitty figure hidden inside. Each purchase also comes with a clear pouch.
There are 52 designs in the series, spanning different colours and Hello Kitty variations. The lipsticks themselves come in multiple shades with layered finishes and are described as having enhanced texture across the colour range.
The series is distributed by Play Nation and licensed by Animation International. Available now at selected 7-Eleven stores in Singapore while stocks last.
