Tuesday 16 January 2024

FairPrice Unveils Exclusive Restaurant-Quality CNY Feasts, Ready-To-Eat Gourmet Delights


As the Chinese New Year (CNY) approaches, FairPrice has unveiled an exclusive array of CNY essentials designed to elevate home festivities into restaurant-standard celebrations, while offering unparalleled convenience and exceptional value.

Through the FPG app, customers can now pre-order an array of CNY delicacies, including Yu Sheng Sets and succulent Roast Meats to complete your home celebrations. Whether opting for home delivery or convenient in-store pick-up, the advanced pre-order system on the app aims to served customers well during busy festive period. Customers can once again skip queues and minimise wait times for a seamless pre-ordering experience for CNY.



Ordering period is on now till 4th February 2024, and lead time is 5 working days

For more information on pre-ordering on the FPG app, click here.

In addition to the pre-order items, a wide assortment of ready-to-eat and ready-to-serve gourmet delights are also available this festive season in-store. These culinary delights will enhance home celebrations and allow families to effortlessly create festive feasts. Some of these items are exclusive to FairPrice, including the frozen ready-to-eat limited edition dimsum – the SMH Eight Treasures Lotus Leaf Rice and Abalone Shao Mai.



In Chinese tradition, the consumption of meat during CNY embodies symbolic significance, reflecting auspicious sentiments of prosperity, unity and celebration. Exclusive to FairPrice, the Home Flavours series’ new pork meals launched just ahead of CNY include the Hakka Fried Fermented Beancurd Pork, Honey Coffee Pork Chop, Braised Pork Belly with Preserved Vegetables and Roasted Pork Belly.



Seafood, particularly fish, is associated with abundance and surplus. The Chinese word for fish, "yu," sounds similar to the word for surplus or abundance. Serving fish during the New Year represents the wish for a surplus of wealth and prosperity in the coming year.

FairPrice is proud to present a selection of fresh and premium seafood, ensuring that customers can incorporate these symbolic and luxurious dishes into their CNY feasts effortlessly. This includes the Golden Pomfret and Seaco Canada Scallops.

The Seaco Steamboat Four Treasures is also a must-have for steamboat feasts, comprising Pollock Crab Flavoured Stick, Pollock Flying Fish Roe Bun, Fish Roe Bun, and Sea Urchin Flavoured Bun.



Last but not least, indulge in the sweet decadence of desserts that add an extra layer of delight to your celebratory feast. FPG is pleased to present a range of specially curated CNY desserts, crafted to sweeten cherished moments with family and friends, such as the first frozen pineapple tart – the Chinatown Truly Pineapple Tart.






FairPrice CNY Block Party

On 20 January 2024, FairPrice will be bringing the festive cheer to customers’ homes with a roving block party accompanied by FairPrice on Wheels truck. You can expect game booths, giveaways, lion dance and more at these parties. Mark out your calendars for the following dates and join the celebrations!