Sony’s much-anticipated “Chase The World, As You See It” contest is back!
After receiving overwhelming responses in previous years, the 2025 edition promises to be even more spectacular with the launch of a brand-new category, Chase the Vision. Running from now to 30 January 2026, the campaign invites creators and storytellers across the globe to explore the world through their lenses and push the boundaries of visual storytelling. This year’s challenge spans six dynamic themes, each led by a distinguished judge – acclaimed experts in photography, filmmaking, and creative storytelling – ensuring a rich, diverse showcase of talent and perspectives.
This year, Sony introduces a brand-new category: Chase the Vision, curated by renowned architectural photographer Darren Soh. The theme challenges participants to look beyond the obvious and uncover the hidden stories within everyday spaces and structures, studying how light, form, and perspective can transform ordinary places into extraordinary visual narratives.
Together with five other categories, the contest spans a wide spectrum of creativity, from Chase Speed, which pushes creators to freeze fleeting movements and dynamic moments too fast for the eye to see, to Chase the Wild, which explores raw, untamed encounters with nature. Chase Emotions focuses on immortalising powerful feelings and human connections, while Chase Light celebrates the magic of illumination and shadow that turns ordinary scenes into extraordinary stories. Finally, Chase the Unknown encourages participants to step beyond the familiar and embrace the thrill and mystery of the unexpected.
Prizes Up for Grabs (in collaboration with Klook)
● 1 Grand Winner → G Master Lens of their choice* + $1,000 Klook e-Gift card
● 6 Theme Winners → $500 Sony voucher + $500 Klook e-Gift card
● 12 Judges’ Picks → $200 Sony voucher + $100 Klook e-Gift card
Participants aged 18 and above can join by completing the following:
- Post photos and/or videos (max 60s) taken with a Sony Alpha camera and lens on Instagram.
- In the post caption, mention the theme reflected in your photo or video, and how the capture relates to the theme. Tag @sonysingapore, and include #ChaseTheWorld2025 #GMaster #ChosenTheme (i.e. #ChasetheWild)#KlookSG.
- Ensure your profile is public.Entries must be original, recent (within 12 months), and reflect one theme per post.
Winners will be selected by Sony and the judging panel, and announced via Instagram DM by 2 March 2026.
For the full T&Cs, please refer here.
Sony’s “Chase The World, As You See It” campaign encourages creators to embrace their own perspective, explore the world with curiosity, and capture stories that inspire.
Travel, Capture, and Win with Klook
To make the journey even more rewarding, Klook’s top spenders in October will stand a chance to win a Sony Alpha 7 IV full-frame hybrid camera with lens and two creator cameras (worth S$2,575). With these cameras, travellers can capture their adventures and submit them to Sony’s “Chase The World, As You See It” contest, turning memories into inspiring stories. Together, Sony and Klook seek to empower travellers to discover, capture, and share the world through their own lens.
