Sheng Siong is opening a new outlet at Blk 115A Alkaff Crescent #01-12, with a 7-day opening special offering discounts up to 62% off from 16 to 22 July 2026. The store operates from 7am to 11pm. The official opening ceremony is on 16 July with a lion dance performance and ribbon-cutting at 10am, along with free ice cream and balloons on a first-come-first-served basis.
Spending $70 and above in a single receipt gets a free bundle of Softess bamboo bathroom tissue, while spending $30 and above gets a free bundle of Softess kitchen towels — both while stocks last, one redemption per receipt, and excluding cigarettes, liquor, Sheng Siong vouchers, and infant milk powder stage 1 and 2. There's also a separate gift-with-purchase deal where buying Jean Fresh kampung or broiler fresh chicken gets a free bundle of Softess facial tissue.
The promotion features Sheng Siong housebrand items (Happy Family, Royal Golden Mali, Softess) alongside discounts across groceries, dairy, beer/beverages, frozen and chilled meats, bakery items, and fresh produce, including air-flown items like fresh whole salmon and Turkey cherries. Purchases are capped at 3 units per product per customer per transaction unless otherwise stated, and traders are not allowed to purchase.
