Sheng Siong's Mid-Year Mega Promotion runs from 10 July to 30 July 2026, with total prizes worth $2,500,000 tied to "The Sheng Siong Show," a live TV variety programme airing every Saturday from 9pm to 10pm on Channel 8 (running 2 May to 1 August 2026). Every receipt gives shoppers a chance to take part in games and contests on the show.
Purchase with Purchase deal — every $20 spent lets customers buy selected items at special prices, limited to 3 per customer per transaction, while stocks last. Some of these PWP deals run for the full promotion period (10–30 July), while others are only available for a shorter window (10–16 July).
Lion Matsuri promotion (10–30 July) on personal care and household items, with a linked contest (12 June–31 July) offering shoppers a chance to win prizes with a minimum $18 purchase of participating Lion brand products.
Deals spaning multiple categories including beverages, groceries, personal care, household and electrical items, baby care, frozen and chilled goods, pet food, and fresh fruits and vegetables (fruits and vegetables deals are only valid for a 7-day window from 10 to 16 July).
Cigarettes, liquors, infant formula milk powder (Stage 1 and 2), and Sheng Siong vouchers are excluded from the Purchase with Purchase offer. Terms and conditions apply.
