Sony announced a limited-edition collaboration with Hello Kitty, one of Sanrio’s most beloved characters. Available exclusively through Sony Store channels, the special collection combines selected Sony products with exclusive Hello Kitty collaboration merchandise.
This limited-edition collaboration is available with the following Sony products: Xperia 10 VIII smartphone designed with ease of use in mind, flagship WH-1000XM6 and everyday WH-CH730N wireless noise cancelling headphones, alongside the playful entry-level WH-CH530 wireless headphones. Each collaboration model includes exclusive Hello Kitty merchandise, designed specifically for Sony Store customers.
Starting 6 October, the collaboration models are available for pre-order:
- Xperia 10 VIII Sony x Hello Kitty Collaboration Model at S$919
- WH-1000XM6 Sony x Hello Kitty Collaboration Model at S$609
- WH-CH730N Sony x Hello Kitty Collaboration Model at S$249
- WH-CH530 Sony x Hello Kitty Collaboration Model at S$149
But that's not all — step into the specially curated space at the Sony Store, 313@somerset, where you can take your time to explore and experience these Sony products first hand, before striking a pose at the exclusive photo wall to capture a keepsake you'll treasure.
Xperia 10 VIII
The Xperia 10 VIII is a user-friendly 10 Series smartphone built for everyday convenience. Available in Frozen White, Frosted Grey and Misty Lilac, it features a screen approximately 50% brighter than its predecessor1 for improved outdoor visibility, plus enhanced stereo speakers delivering clearer, more powerful sound with stronger bass. The new "Rewards & Pay" menu offers quick access to payment and rewards apps via a double press of the power button. With Google's latest AI tools—including Gemini, Circle to Search, and Ask Photos—and up to two days of battery life2, the lightweight Xperia 10 VIII combines usability, performance, and all-day reliability.
Key product features include a screen that is approximately 50% brighter than the previous model1 for improved visibility even outdoors, enhanced stereo speakers that deliver clearer and more powerful sound with improved overall volume and stronger bass, and quick access to payment and rewards services with “Rewards & Pay” menu, which enables quick access to frequently used payment and rewards apps by a quick double press of the power button. With access to Google's latest AI features, including Gemini, Circle to Search and Ask Photos, the Xperia 10 VIII offers greater usability and convenience.
The device also offers up to two days of battery life4, enabling you to keep using your Xperia for even longer periods, while offering lightweight everyday usability.
Full product video can be viewed HERE.
The Xperia 10 VIII will be available starting from 6 October 2026, with a suggested retail price S$799. Please check with the official local Sony Store or Sony Store Online for availability.
For detailed product information on the Xperia 10 VIII, please visit: https://www.sony.com.sg/smartphones/products/xperia-10m8
Early Bird Free Gift Promotion (6 Oct – 4 Nov 2026)
Free matching Xperia 10 VIII case and Linkbuds Clip Truly Wireless Headphones with every purchase of the Xperia 10 VIII*. Terms and Conditions apply.
Hello Kitty Collaboration Model Set (Xperia 10 VIII)
This collaboration package, available in limited quantity, includes the Xperia 10 VIII smartphone3, an exclusive Sony Store original Hello Kitty sacoche-style shoulder bag designed to carry Xperia and other small essentials, and a Hello Kitty tote bag for everyday use.
By combining the slim, lightweight, and sophisticated design of Xperia 10 VIII with Hello Kitty’s iconic charm, this collaboration brings a touch of joy to everyday experiences—from staying connected, capturing special moments, or enjoying entertainment on the go.
Hello Kitty Collaboration Model Set (WH-1000XM6, WH-CH730N, or WH-CH530)
Available in limited quantity, this collaboration package, includes WH-1000XM6, WH-CH730N, or WH-CH530, along with a Sony Store exclusive original Hello Kitty pouch (carrying case) for storing your device and personal belongings, and a Hello Kitty tote bag for everyday use.
The design incorporates Hello Kitty’s charming world into Sony’s signature premium and simple headphone design. It allows users to enjoy Hello Kitty’s appeal not only while listening to music but also when carrying the product throughout their day.
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