Unwrap Year-End Wonders With Festive Savings @ Sony
This festive season, unwrap year-end wonders as Sony invites shoppers to Discover More, Experience More and Enjoy More. From bigger screens for binge-worthy marathons and headphones for the daily playlist to a camera for the next unforgettable getaway, there's something for everyone — making it easier than ever to tick off the festive wish list.
Running from now till 3 January 2027, the Sony Days 2026 Year End Promotion is a celebration to experience, not just to shop. Look forward to the debut of Sony's Official Goods, bespoke personalisation and a curated Female corner, alongside festive roadshows island-wide — all complemented by seasonal savings across home entertainment, audio and imaging.
Adding to the excitement, the Sony Days microsite invites both existing and new Sony members to play and win exclusive vouchers through an interactive game — so there's never been a better time to sign up and join the festivities.
Discover More
Discover a season of possibilities across home entertainment, imaging and audio — where every product is an invitation to see, create and hear more.
1. Go Big with BRAVIA
From festive movie nights to concert films and binge-worthy dramas, Sony's BRAVIA range puts shared entertainment at the heart of the celebrations. Transform everyday viewing into a truly immersive experience with Sony's latest BRAVIA televisions, available from S$1,399 with free gifts worth up to S$598 on selected screen sizes. Complete the home cinema setup with the BRAVIA Theatre Quad, with saving up to S$1,350 and receiving a complimentary SA-SW5 worth S$1,019.
2. Capture Every Moment with Digital Imaging
Year-end holidays, festive gatherings and spontaneous moments offer endless inspiration for photography and video. Sony's digital imaging promotion brings savings of up to S$800 and a complimentary Introduction Workshop across selected products — the perfect opportunity for aspiring content creators and photography enthusiasts to invest in their craft.
3. Find Your Soundtrack for the Season
From the morning commute to evening walks and quiet moments of unwinding, music accompanies life's everyday moments. With up to 60% off selected Sony audio products, shoppers can enjoy substantial savings on gifts that quickly become part of a daily routine. The promotion also introduces the new WH-1000XM4C, offering another stylish way to enjoy favourite music, podcasts and entertainment.
Experience More
Go beyond the everyday with experiences that make the season unforgettable — from heritage-inspired collectibles to personalised gifting that tells a story all its own.
1. Celebrate at the Sony Days Roadshows
Across the island, explore the latest products first-hand across home entertainment, audio and imaging — and unlock exclusive on-site savings, limited-time bundles and roadshow-only deals. The Sony Days Roadshows will be held at:
- Parkway Parade: 9–15 November 2026
- Jurong Point: 16 – 22 November 2026
- Millenia Walk (outside Harvey Norman): 30 November–6 December 2026
- Funan, Basement: 14–20 December 2026
- Westgate, Level 2: 14–27 December 2026
2. Celebrate Heritage with Sony's Official Goods
Sony's Official Goods collection makes its debut on Singapore shores this December, adding a distinctive, nostalgic dimension to the festive line-up.
Designed entirely by Sony Creative Center, the range draws inspiration from three iconic products — the CDix IV Metal46 cassette tape, the Flamingo (PS-F9) portable vinyl record player and the Walkman WM-F5 sports model — reimagining these classics as everyday essentials including T-shirts, canvas bags and keychains.
Drawing on more than seventy years of Sony's audio heritage, the designs celebrate timeless icons of music culture, inviting a new generation to carry a piece of this legacy into daily life.
3. Bespoke Gifting at Sony Store 313@somerset
This festive season, the flagship Sony Store 313@somerset becomes a destination for thoughtful, personalised gifting. Marking a notable milestone, Sony officially launches its brand-new Personalisation counter, offering a wide variety of complimentary personalisation options with the purchase of selected Sony products — an effortless way to transform any present into a truly memorable one.
Enjoy More
Make the most of the season with rewarding gifts and festive experiences — from thoughtful treats for loved ones to hands-on celebrations across the island.
1. Thoughtful Gifting at the Female Corner
The dedicated Female corner offers further reasons to celebrate, with a curated selection of gift ideas ideal for treating a close friend this festive season.
Shoppers who spend S$500 on Sony products will receive a complimentary set of K-beauty products featuring the Romantic Blush Lip & Cheek and the Sheer Blur Pot — the perfect finishing touch to a gift as stylish as it is heartfelt.
2. Play and Win Vouchers
Make your Sony Days shopping experience even more rewarding with Otter Bound, an interactive game that lets you play your way to exciting rewards. Dive into the game and stand a chance to unlock sales vouchers worth $20, $30 or $50 off your purchases, along with a free-gift voucher redeemable at Sony Stores with no purchase required. Whether you're looking to upgrade your favourite Sony products or pick up a gift, there are even more reasons to shop and enjoy more this year-end.
SONY DAYS 2006 YEAR END PROMOTION
The Sony Days 2026 Year End Promotion brings more ways than ever to Discover More, Experience More and Enjoy More — but the season's best offers won't last forever. Discover everything in store, online and in person. For more, visit Sony Days microsite at https://www.sony.com.sg/
