Cheers Breakfast Club Returns: Nutritious Boost for Exam Season
FairPrice Group (FPG), together with its convenience store banners Cheers and FairPrice Xpress, has brought back the Cheers Breakfast Club for the second year. This first-in-Singapore initiative supports Primary 6 (P6) students preparing for their Primary School Leaving Examinations (PSLE) with free nutritious breakfast bundles.
Nutritious Boost for Students
More than 12,000 breakfast bundles worth over $20 each will be available at 113 participating Cheers and FairPrice Xpress outlets islandwide on 3 and 4 September 2025. Each bundle contains wholesome breakfast staples such as fruits, wholemeal bread, Brand’s Essence of Chicken, Milo, and cereal, along with discount coupons for breakfast items and a free ice cream coupon to brighten exam days.
Special Support for Beneficiaries
To extend help to communities in need, FairPrice Foundation has set aside over 1,000 bundles for P6 student beneficiaries from charity partners, including SINDA, Yayasan Mendaki, and the Chinese Development Assistance Council (CDAC). This ensures that support reaches students who need it most.
How to Redeem
P6 students can redeem a bundle by presenting their student card or PSLE exam slip at participating outlets. Parents may also redeem on behalf of their child by showing the relevant documents. Each student is entitled to one bundle, available on a first-come, first-served basis while stocks last.
Celebration at Ang Mo Kio Hub
The launch will be marked by a special event on 3 September at Cheers Ang Mo Kio Hub, featuring exciting activities and a guest appearance by Mediacorp DJ Joakim Gomez. Students attending can look forward to quizzes, giveaways, and exclusive autographed cards for the first 50 redemptions.
Online Promotions – The Exam Kit
To further support students and families, FairPrice Online will run exclusive weekend promotions until 12 October, with discounts of up to 38% on health and wellness products. The “Exam Kit” offers savings on items such as Brand’s, Eu Yan Sang, milk, fruits, and vegetables, refreshed weekly.
FairPrice Group’s Commitment
The Cheers Breakfast Club builds on FairPrice Group and FairPrice Foundation’s broader initiatives to improve nutrition access in Singapore, including the Neighbourhood Food Share, Protein Pledge, and A Full Plate programme.
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