Sunday, 26 April 2026

Old Seng Choong Launches Strawberry Blossom Chiffon Cake To Celebrate Mother's Day

This Mother’s Day, Old Seng Choong invites everyone to say what matters most with “Love, Said Properly” - a heartfelt celebration of the special bond shared with Mum.

At the centre of this year’s Mother’s Day collection is the Strawberry Blossom Chiffon, a beautifully crafted cake designed to capture the warmth, gentleness and sweetness of a mother’s love.

Light as air and delicately soft, the Strawberry Blossom Chiffon features a fluffy strawberry chiffon sponge infused with gentle strawberry notes, bringing a natural sweetness that feels both comforting and refreshing. Each cake is finished with a smooth layer of blush pink Chantilly cream, lending a silky richness that perfectly complements the delicate sponge beneath.

Light as air and delicately soft, the Strawberry Blossom Chiffon features a fluffy strawberry chiffon sponge infused with gentle strawberry notes, bringing a natural sweetness that feels both comforting and refreshing. Each cake is finished with a smooth layer of blush pink Chantilly cream, lending a silky richness that perfectly complements the delicate sponge beneath.

Thoughtfully created to delight both the eyes and the palate, the Strawberry Blossom Chiffon is a heartfelt centrepiece for Mother’s Day celebrations - whether enjoyed over an intimate family gathering, presented as a thoughtful surprise, or shared as part of a meaningful moment together.
 
Presented in a premium keepsake box adorned with a berries-and-floral design inspired by Mother’s Day gifting, the Strawberry Blossom Chiffon also comes with a built-in cutlery drawer for added convenience and elegance. Beautifully packaged and ready for gifting, it is designed to make the occasion feel all the more special from the very first moment it is received.
 
Priced at $68.80, the Strawberry Blossom Chiffon is now available for order, with collection and delivery from 2 May to 10 May 2026.

Customers may place their orders online at www.oldsengchoong.com. Self-collection is available at Old Seng Choong’s Paragon mall outlet, while delivery will cost S$15 per order



Old Seng Choong’s Retail Outlets in Singapore

WEAVE at Resorts World Sentosa
26 Sentosa Gateway, #01-223, Singapore 098138
Mon to Sun – 9am to 8pm

The Shoppes at Marina Bay Sands
2 Bayfront Avenue #01-72, Singapore 018972
Sun to Thur – 10.30am to 10pm
Fri and Sat – 10.30am to 11pm

Paragon Shopping Centre
290 Orchard Road #B1-14, Singapore 238859
Mon to Sun – 10am to 9pm

Changi Airport Terminal 2 (Transit)
60 Airport Boulevard, Transit Lounge, #02-175/176, Singapore 819643
Mon to Sun – 6am to 1am

Changi Airport Terminal 4 (Transit)
10 Airport Boulevard, Transit Lounge North, #02-50, Singapore 819665
Mon to Sun – 6am to 12am